Brückner Signed Contract for a Major Project with Dinarsu

Brückner, with a 70-year history of textile finishing, is known worldwide as a technology partner for all companies working in the drying, coating and finishing of web-shaped materials.

The variety of materials to be processed with Brückner technologies, from clothing fabrics to nonwovens to carpets, glass or coatings, has never been limited.

Brückner can offer new concepts in the field of continuous dyeing. Brückner, which also has new solutions in the field of multi-layer stenters, has invested a lot in the denim industry and has also increased its personnel. The German market leader offers integrated finishing systems for pigment dyeing, synthetic resin finishing and coating.

Verena Ruckh, Head of the Advertising and Marketing Department of Brückner

We interviewed Verena Ruckh, Head of the Advertising and Marketing Department of Brückner, for the ‘German Special Section’ of our Tekstil Teknoloji magazine. Saying that, “Turkey is one of our most important market for many years” Ruckh, continued as follows; “We signed a contract for a big project with the world-famous carpet manufacturer Dinarsu.”

How was 2019 for your company and what are the company’s plans for 2020? What are your expansion plans?

2019 was a year of division for us. The first half of the year was much quieter than the years before. Due to the global economic situation, many customers were cautious about new investments. The most constant thing at that time was uncertainty, which made a proper planning almost impossible for us. We were hoping for the ITMA in Barcelona in June. And the fair really gave us a boost again. Many visitors came with new and specific projects, others wanted to modernize or upgrade existing machines and everybody was of course interested in our innovations and highlights. In the meantime, we are back on course for further growth and are looking confidently into the year 2020.

Two years ago, our new production plant in Tittmoning in southern Germany was inaugurated. Here we have the possibility to build very heavy and also much larger machine components than before. The expanded space allows us to build machines for research and development purposes or to test customer systems before they leave our factory. In addition we are able to react much more flexible to the increasingly special customer requirements and this often gives us a considerable competitive advantage.

How important is the Turkish market to your company and how much business is carried out here?

Turkey has been one of our most important markets for many years. With our long-standing agency Inter Tekstil in Istanbul, we feel very well represented here and we also have a local team of installers and a large spare parts warehouse. So we are always on the spot when a customer needs support or a wear part needs to be replaced quickly. The year 2020 has just begun and we have already sold some machines to Turkey. Among others we finalized a contract for a major project with the world-renowned carpet manufacturer Dinarsu. Established in 1955 in Istanbul, DINARSU is today the number one company in the Turkish carpet industry. With targeted investments and a wide range of products the company takes solid steps towards being a world brand. DINARSU is the first tufting carpet manufacturer in Turkey holding CE certificate and the first and only manufacturer to offer a picture quality production with a 400 dpi resolution. The German machine manufacturer BRÜCKNER has already delivered some lines to DINARSU in the past years. Recently a further major order for several lines for the latex back coating of tufted carpets was finalized. The delivery of the first line is planned for summer 2020, others will follow at the end of the year and at the beginning of 2021.

What trends are you currently seeing in the textile machinery industry?

After the global economy weakened considerably last year, we are currently seeing an upward trend in the textile industry. There will be a lot of movement in the future, especially in the area of technical textiles or even nonwovens, as new materials and technologies are constantly developed in this sector. The coating or functionalisation of textiles will also be a major topic in the future. The term Industry 4.0 is also on everyone’s lips at the moment. We have developed a lot of new features in this area and presented it for the first time at ITMA 2019. Worth mentioning here, among others, is a new user-friendly visualisation of our machines, intelligent assistance systems for monitoring maintenance intervals or a new simulation tool for energy-optimised production.

What industrial and economic challenges are currently impacting your company and how is your company responding to them?

There are several challenges to be overcome, the most recent one is of course the spread of the corona virus. It is no longer just an issue in China, but in the meantime for the entire global economy, because China is a large market for the global textile industry. Our flexibility when travelling is currently limited, trade fairs in Asia are postponed or cancelled and therefore discussions and business transactions are also postponed to an uncertain time.

Another challenge is the increasingly complexity of requirements of our customers. Almost every order is a very special one and an individual project that we cannot pull out of the drawer. Here it is necessary to work very closely with the customer and in the end to present a solution that is perfectly suited to his needs. Fortunately, we have a large number of long-standing employees who contribute technological know-how and decades of experience. We therefore feel well prepared for the future and are looking forward to the coming challenges.

Interview: Dilek HAYIRLI