Drawing Over 600 Attendees From Absorbent Hygiene and Personal Care Markets

The Hygienix conference Oct. 26-29, 2016 at the Vinoy Renaissance Resort featured some of the world’s most notable thought leaders from organizations that are revolutionizing the absorbent hygiene and personal care industry. They spoke on Trends and Market Statistics, Incontinence Reimagined, Achieving Thin, Fit & Form, and Material & Technology Advancements.

Combining two conferences into one event for Absorbent Hygiene and Personal Care Markets proved to be a winning strategy for INDA with its successful debut of Hygienix, which drew over 600 industry professionals to St. Petersburg, Fla to advance their business in these areas.

“Hygienix exceeded our expectations for this new combined event,” said Dave Rousse, INDA President. “The positive response from the global hygiene and personal care markets validated our acquisition of insight to merge it with vision. The event provided attendees with valuable market intelligence, product insights, and face-to-face interactions that will undoubtedly help them advance their businesses.”

Among the highlights of Hygienix was the presentation of the Visionary Award® to Sienabena, LLC for BabyBackups™, a diaper extender made of superabsorbent materials that adheres to the existing diaper to contain baby diaper explosions. The other finalists for the award were: Always® Discreet Bladder Protection by Procter & Gamble and X-Top® Pouch for Men by McAirlaid’s.

The presentations showed the importance of the segment, which is the largest of 12 in the nonwovens industry accounting for more than 25 percent of nonwoven fabric volume. A key takeaway was the effect of the “Boomer Echo.” The U.S. is entering a

four-to-five-year period of record high births as Millennials start having babies in their 30s versus prior generations having them in their early 20s. Also, aging Baby Boomers are becoming bigger consumers of incontinence products where innovation is now quite strong.

Some of the key issues addressed at the conference included destigmatizing incontinence, odor control, fluffless cores, adhesive application techniques, and   sustainability in the hygiene market.

INDA said planning is now underway for the second edition of Hygienix October 24-26, 2016 at the Loews Portofino Bay Hotel, Orlando, Fla.