Lenzing Celebrates One Year Launch of Carbon-Zero TENCEL™ Branded Fibers with REFIBRA™ Technology

Celebrating the first anniversary of the launch of carbon-zero TENCEL™ branded fibers, the Lenzing Group announced the expansion of carbon-zero TENCEL™ branded fibers to REFIBRA™ technology to address the growing industry demand around “circular fashion” and carbon neutrality.

 

The expansion aims to provide more innovative solutions for fashion brands to meet carbon reduction targets and consumers to enjoy sustainable products. The expansion demonstrates Lenzing’s solid commitment to building a truly sustainable textile industry, not only through the reduction of carbon footprint, but also via increased circularity through the REFIBRA™ technology.

This pioneering technology involves upcycling cotton scraps from garment production and transforming them into cotton pulp. The cotton pulp is then added to sustainably sourced wood pulp to produce virgin TENCEL™ Lyocell fibers. This innovation reinforces Lenzing’s ongoing effort to the Science Based Targets (SBT) initiative and support of the United Nations Sustainable Development Goals to limit global warming.

 

“Although more supply chain partners, brands, and retailers are proactively searching for ways to reduce carbon emissions to align with the United Nation’s global climate goals, the textile industry still has a long journey ahead to reach its goal of carbon-zero status. We hope that, by sharing our latest innovations such as the carbon-zero TENCEL™ branded fibers with REFIBRA™ technology, we can make carbon-zero initiatives mainstream practices, ultimately achieving a carbon neutral textile industry,” says Florian Heubrandner, Vice President Global Textiles Business at Lenzing AG.

Joining forces with brand and mill partners across the value chain

JACK & JONES, an international leading denim brand and a long-time partner of Lenzing, has been championing sustainability with its low-environmental impact products. This is echoed in the brand’s latest range of jeans that incorporates 38% of carbon-zero TENCEL™ Lyocell fibers, offering high environmental value and benefits of long-lasting softness, silky smoothness, enhanced breathability, color retention and being gentle on the skin.

Additionally, Lenzing is expanding collaboration with fashion brands across the globe to integrate carbon-zero TENCEL™ fibers in their latest collections. From leading Chinese lingerie brand, Aimer, Chinese premium home textile brand, Luolai, German fashion label, ARMEDANGELS, Danish clothing label, Selected FEMME, Korean fashion brand Cozynet, Portuguese premium fabric producer and intimate brand, IMPETUS to US-based home furnishings retailer, West Elm, companies across the fashion and home segments are actively reviewing their raw material usage to go carbon-zero. Through a “reduce-engage-offset” approach, Lenzing is also working closely with supply chain partners such as Al Karam, Calik, Samil and WTS to innovate raw material usage and technologies to bring new sustainable fiber types to the textile market.

The aim is to reach the net zero target by 2050

With zero carbon TENCEL™ fibers with REFIBRA™ technology, Lenzing is one step closer to its goal of achieving zero carbon emissions by 2050 by offering more sustainable material options to the industry from the very beginning of the product life cycle.